On the afternoon of June 11th, Wu Cheng District Party Secretary Shuai Chaohui and district leader Ke Jianzhou led a delegation including the District Party Committee Office (Supervision Office) and the District Agriculture and Rural Affairs Bureau to Zhejiang JinHua Fingered Citron Biomedical Technology Co., Ltd. for a special investigation on the development of the Jinhua Bergamot industry. General Manager Zhang Hongming accompanied the delegation and provided a detailed report on the historical culture, full industry chain development status, and future plans for JinHua Fingered Citron.
JinHua Fingered Citron is revered as the "Gentleman of Fragrance"—its unique form, refreshing aroma, and profound cultural heritage make it a shining emblem of Jinhua.
During the visit, GM Zhang Hongming introduced the historical significance of Bergamot: from the poetic praises of Su Dongpo (a literary giant of the Northern Song Dynasty) to its role as an elegant ornament in Dream of the Red Chamber, and its modern identity as an "Ambassador of Sino-Japanese Youth Friendship." Secretary Shuai affirmed this legacy, stating:
"JinHua Fingered Citron is a local treasure. We must deeply explore its cultural value and amplify its brand narrative."
Secretary Shuai’s delegation examined the company’s innovative Bergamot-derived products, including:
Vitamin D2 Effervescent Tablets
Foyou (Bergamot-Pomelo) Beverages
Bergamot Tea Series
Bergamot Craft Beer
Bergamot Daily Chemical Products
These items leverage Bergamot’s medicinal and edible properties through technological innovation, winning broad market acclaim.
Secretary Shuai particularly praised the breakthroughs:
"The JinHua Fingered Citron industry must focus on pioneering products and build flagship brands with high distinctiveness to enhance market competitiveness."
At the symposium, GM Zhang Hongming outlined the company’s roadmap:
Expand Cultivation: Drive farmer income growth via the "Company + Farmers" model, advancing common prosperity.
Build Cultural IP: Establish the "JinHua Fingered Citron Park"—integrating sightseeing, harvesting, and cultural experiences to fuse agriculture, culture, and tourism.
Strengthen Branding: Open flagship stores at transportation hubs (airports/high-speed rail stations) to elevate the "JISOBO" brand.
Secretary Shuai endorsed these plans and advised:
Enhance Tech Empowerment: Partner with research institutes to boost product value and develop patented technologies.
Expand Sales Channels: Leverage e-commerce and cultural tourism to reach global markets.
Policy Support: The district government will fully support enterprise needs, positioning JinHua Fingered Citron as a new economic engine for Jinhua.
Concluding the visit, Secretary Shuai encouraged the company:
"Stay confident in utilizing Bergamot—this unique resource—to revitalize a millennial treasure!"
GM Zhang Hongming pledged to uphold this mission with craftsmanship and innovation, driving high-quality industry growth and farmer prosperity.
The fragrance heralds a radiant future. JinHua Fingered Citron: where tradition meets tomorrow.
